Packaging for the Trade Mission

12/01/2002 07:53

 

    In my former blogs I was not able to mention that the CCCI meetings with the business consuls are not merely about CBM but also the preparation to their upcoming TRADE MISSION. One of the basic functions of CCCI is to conduct trade missions to various countries around the world. This time, their target countries are from South America. The CCCI team particularly the CBM-BD Department is going to visit the countries like Brazil, Chile, Argentina and etc. As a result, another work load has been added to me. This time, I am task to design the kit that will be given during the trade mission. Aside from that, I am also in-charge of packing the token for every speakers and business consuls from South America. Even though it’s such a simple task yet I feel pressured. I have to be best even if it’s only packaging the tokens and kits because they will not be given to some friends or ordinary people but they will be given to business consuls, businessman with big businesses from other countries.

    Packaging the kits and tokens may be such a simple task but lessons can be reaped from it. I must say these things aren’t my turf but I enjoyed doing it. I can even relate it to Marketing. One of the vital functions of Marketing is the packaging. Packaging is not just for storing or presenting the food but it is also used to communicate the product or service to its target market. The packaging speaks for itself. It speaks of its position and image in the market. Good packaging means good product but bad packaging means bad product. The same thing with packaging the tokens and kits, the way they are being package tells the people how a Filipino does his or her job. 


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